Parcours Parcoeurs

EVENT PLANNER

Parcours Parcoeurs

This Private Event Planner duo from Lier wanted branding that was elegant enough to speak to their core audience (weddings, communions, family gatherings) but still shows a lot of personality. Branding with BALLS, as they would say! It was an exercise of finding sublime balance between elegance and edgy. But I think we succeeded!

We chose a warm color palette that is still neutral enough to match event color palettes.  We worked with a square logo – which gives the brands an edgy vibe, but tilted it to symbolize elegance and balance.