This Private Event Planner duo from Lier wanted branding that was elegant enough to speak to their core audience (weddings, communions, family gatherings) but still shows a lot of personality. Branding with BALLS, as they would say! It was an exercise of finding sublime balance between elegance and edgy. But I think we succeeded!
We chose a warm color palette that is still neutral enough to match event color palettes. We worked with a square logo – which gives the brands an edgy vibe, but tilted it to symbolize elegance and balance.